25 years ago as we were flipping through our rolodexes (actual rolodexes constructed of paper and steel) who could have possibly imagined the changes that would take place in the realm of sales and marketing over the coming years.

What has transpired is mind boggling. And the potential for the future is incredible.

The only anchor that slows us is human resistance to change. "Old dogs" in every industry are ever reluctant to try new strategies.  This becomes even more of a handicap if we have had a history of past business success, but as a wise man said – you can't step in the same river twice……and this 2011 river is radically different than 1985.

I was lucky enough to embrace these changes back in the late 90's while my colleagues laughed off the frustrating and (at the time) financially useless "information superhighway".  I saw the potential. I loved the way it worked. My passion for sales and establishing business relationships transferred slowly online. And while my efforts initially yielded little fruit – web 2.0 has now takes everything to a whole new level.

Bad economy? Not here. Not from where we sit. Want proof? Hire us on straight commission as your franchise broker of choice. It is that simple.

Like a bulldog of a sales manager once espoused to me as I glibly demonstrated what I felt was a brilliant proposal "Those charts and forecasts look fancy – but where the heck is the MONEY"?  We have never lost track of what we do – and that is to bring you business. We just have new and better tools to reach that end. Beyond the web analytics, the metrics, the demographic targeting, the social networking, back-link building and SEO there is one single reason we are still in business. And that is to bring you business.